„PR Days Mostariensis“ is an international scientific-professional conference related to the field of Public Relations, integrated communication and media, which is held every year in the last week in November at the Faculty of Humanities and Social Sciences of the University of Mostar.
The goals of this conference are to present, promote, analyze and research modern trends in Public Relations; share gained knowledge and experience of different scientists and experts in Public Relations, integrated communication and media; open dialoge and discussion emphasizying research and future trends in the profession and related disciplines; supervize the work of young scientists and experts and encourage them to create and accept professional standards and codes of ethics, as well as to award excellence in this field of communication.
The importance of this conference could be seen in scientific approach since this is the first conference organized in one academic institution. Such approach enables researching trends in Public Relations, makes them more widespread and scientific.
The conference is organized by Department of Public Relations of the Faculty of Humanities and Social Sciences of the University of Mostar.